Musings
This is where I will comment on different Social Media and Search issues.
September 12, 2010 - Google Instant Search.....
Here is another instance of Google lowering the bar for successful search. I like to think that there are two types of searchers: subjective and objective. The objective searcher knows what they want and probably is using a long-tailed keyphrase like "1996 Honda Accord front right spring support assembly". The subjective searcher is unsure of what they need to find, and thus are more inclined to need a lot more search attempts.
I think that Google Instant will definitely help the subjective searcher a lot. There is more information presented as each letter in the word is typed, so the searched for results should be presented faster to this kind of searcher.
On the other hand, it will probably be distracting when used, and the impact on website Search Engine Optimization has yet to be determined.
Regards,
Marsh.
August 10, 2010 - Facebook search and Facebook Ads.....
Having watched what is going on at Facebook for a while, it occurred to me that its search engine was very different from the others. It has a constrained view (it doesn't search outside of itself) and it lets you search for groups which are in turn connected to people. The neat thing about the people is that they are 'self-identifying', by which I mean that they have expressed enough of an interest in the group or page that they have joined it.
Regards,
Marsh.
July 27, 2010 - There is just so much going on.....
Let's face it, the Internet is just too complex to keep track of everything. If you think about it, you would have to have a dedicated research department to maintain internet knowledge currency. We have all these solutions looking for a problem and we have lots of people trying to figure out how to use the solutions for economic gain. Yes, everything is related to return on investment.
At it's most fundamental level, the Internet is used for communication. The communication takes the form of messages and the messages are made up of discreet packets that get split up, sent out, and re-combined at the recipients computer.
Because the Internet is a 'network', the messages that get sent out arrive sucessfully. but as bandwidth gets taken up by more and more new devices, the capacity of the network gets strained.
Sometimes it breaks, usually due to an overtaxing of the infrastructure.
And sometimes it breaks due to malicious intent. Why is it that people need to create programs that do this? Notoriety? Money? What?
That's it for now.
Regards,
Marsh.
